The Bestie CoLab started with three friends who met through live selling while each balancing completely different careers and lives outside the app. What began as casual conversations quickly turned into hours-long FaceTime calls filled with ideas, strategy, marketing conversations, product discussions, branding concepts, and constant support for one another.
Our “lab” was never a traditional office. It was friendship, collaboration, late-night brainstorming, shared knowledge, and a genuine desire to help each other — and other sellers — succeed.
As our businesses grew, so did our belief that authentic connection is the future of business. We saw firsthand that transparency, community, and meaningful relationships create trust, drive sales, and build brands that can thrive in any market condition.
The Bestie CoLab was created by combining our individual strengths, experience, creativity, and expertise into something bigger than ourselves — a collaborative lab space where women can build brands, share resources, support one another, and create lasting impact together.
More than friends, we are a movement.
We serve both our members and our partner businesses by creating a collaborative environment where creativity, strategy, resources, and authentic connection work together to help everyone grow.
For our members, The Bestie CoLab provides a supportive space to learn, share ideas, build confidence, expand their businesses, and connect with other women navigating entrepreneurship, live selling, branding, and creative marketing. We believe collaboration creates stronger businesses than competition ever could.
For the companies and brands we partner with, we offer modern marketing insight rooted in real marketplace experience. We specialize in live selling strategy, community-driven promotion, brand storytelling, viral product positioning, and authentic audience engagement. Our approach focuses on building trust, long-term customer loyalty, and meaningful relationships that continue to thrive in changing markets.
At our core, we believe the future of business is human connection — and we are building a movement around it.